Coronavirus is the new normal—app use is changing in response

James Ren leaves his apartment once every three days. He hasn’t seen his family or friends in weeks. All his business happens by WeChat and Zoom and Slack. And email, of course. This is the new normal with coronavirus, or COVID-19.

Ren is Singular’s top sales executive in China. He’s a veteran of the adtech and martech space, having spent three years with ironSource and another two with a global mobile performance marketing agency. He’s not infected with the virus—Beijing has remained relatively untouched. But he’s never experienced anything like this.

And it’s having a massive impact on the apps and tools that people are using.

Get the full story in my post at Singular’s blog …

 


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